Offering 3D body scanning technology to members has helped some health club operators offer something extra to members...and set themselves apart from the competition.
Styku CEO Raj Sareen was a research scientist searching for new planets and stars before he found his way to the fitness industry.
It was that background working with cameras and imaging systems that inspired Sareen to invent his first 3D body scanning device with 21 consumer-grade webcams in 2009. He then hacked Microsoft's Kinect camera to create what would become Styku, developed a relationship with Microsoft, filed several patents in 2011 and was accepted into the prestigious Techstars startup accelerator program in 2012.
"It's [3D body scanning] just a great way for clubs to sell personal training, sell memberships, retain members, help their members reach their fitness goals, and be
able to track it in a way that's easy to communicate," Sareen told Club Industry.
Sareen is bullish about the potential of 3D body scanning technology in the fitness industry. Styku will introduce a new model at the IHRSA show in March and is experimenting with different pricing models in an effort to make the technology more accessible to the industry, Sareen said.
"This year could be a massive year for us and for the category more importantly," he added.
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