Bon Jovi’s Cost of Doing Business Bon Jovi’s Cost of Doing Business Photographer: Steve Jennings

Bon Jovi’s Cost of Doing Business Featured

It costs about $10.4 million for Bon Jovi to stage its This House Is Not for Sale tour.

Here are some of the larger expenses:

  • $4.6 million to lease the light, sound, video, and motion-­control equipment. At each show, there are 225,000 preprogrammed video and lighting cues.
  • $1.1 million ​to provide catering for ​80 local crew members in each city and 75 full-time touring crew members who together eat about 465 meals and drink 415 cups of coffee a day.
  • $700,000 to lease the stage, which is made from 3,500 feet of aluminum and held together by 7,300 magnets (and takes seven hours to assemble).
  • $350,000 to lease the rigging, which supports 110,000 pounds of gear hanging from the roof. There are 925 lights.
  • $25,000 per show for venue security ($35,000 in some major markets).

Spending all this allows the tour to charge a fan $1,750 to sit front row in a package deal that includes a backstage tour, a preshow party, parking, a USB drive with the concert download, and exclusive merchandise.

Do you think the sum is justified? How much would you pay to sit front row at Bon Jovi's concert?

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