With so many products in the pipeline, how do you select the right ones?
He might have a rather corporate-sounding job title, but Diesel’s head of licensing Andrea Rosso has one of the most creative-yet-high-stakes jobs at one of the world’s most powerful (and most recognisable) fashion brands. We met up with him for a turmeric latte in East London to talk about where he gets his inspiration, AC Milan’s most stylish player and what he’d like to collaborate on next.
From fragrances to fabrics, smartwatches to sports kits, over the past decade Diesel has expanded far beyond being Italy’s most famous jeans producer - it’s now into superbrand territory. And there’s one man in charge of deciding what get stamped with Diesel’s signature (and how): Andrea Rosso. The son of Diesel’s founder Renzo Rosso, Andrea Rosso has quite literally grown up with the brand - so it’s safe to say, there are few men who know what makes the label tick better. So it makes sense that, in 2014, Andrea was appointed head of licensing, giving him full responsibility for the expansion of the label beyond its traditional clothes offering. No pressure.
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